April 12, 2005
Detroit, Michigan - In a move to link General Motors more closely with its vehicle brands, the company has announced that its corporate emblem will begin appearing on all 2006 vehicles produced and sold in North America, starting this month.
"The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them," said Mark LaNeve, GM North America vice president, Vehicle Sales, Service and Marketing. "Our own studies show that consumers place a tangible value on the General Motors name. They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics."
The badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle.
Looks like another piece that people will take off once they get the vehicle home in their driveway.
Have a good one,
Justin
The full release...
FOR RELEASE: 2005-04-12
GM to add corporate badge to its vehicles
Move reflects consumer confidence in "the brand behind the brand"
GM adds corporate badge to its recently-introduced and all-new 2006-model vehicles
Detroit - In a move to link General Motors and its vehicle brands more closely, the company today announced that its corporate emblem will begin appearing on all recently-introduced and all-new 2006-model vehicles produced and sold in North America starting this month. GM vehicle brands include Chevrolet, Pontiac, Buick, GMC, Cadillac, Saab, Hummer and Saturn.
"The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them," said Mark LaNeve, GM North America vice president, Vehicle Sales, Service and Marketing. "Our own studies show that consumers place a tangible value on the General Motors name. They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics. Our recent announcement that StabiliTrak (ESC) and OnStar will gradually become standard features on all GM cars and trucks is a tangible illustration of what GM adds to the individual and unique character of our product brands. We believe the time is right to capitalize on those impressions, starting in North America."
LaNeve noted that the GM badge conveys an important message to consumers. "The name 'General Motors' speaks to people," he said. "It is a name people trust. We've been in business nearly 100 years and we're the global sales leader. Research tells us that many of our most outstanding segment-leading vehicles are not associated by the customer to be part of the GM portfolio. Seeing that GM badge on vehicles evokes our heritage of leadership and makes an easy connection between our great lineup of vehicle brands and the company behind them."
The move reflects the growing trend, uncovered in GM's own research as well as in surveys and studies conducted by private firms, that consumers seek closer identity with the brands behind their favorite products.
The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.
General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com.
"Only two things are infinite, the universe and human stupidity, and I'm not sure about
the former." - Albert Einstein
remember when all the cars had gm on the seatbelts
Yes I do. Dad had a old caprice station wagon that had GM everywhere. (wasn't the cool caprice
)
theL61 wrote:remember when all the cars had gm on the seatbelts
I thought the exact same thing when I was reading it. My mother had an 86 Chevy Celebrity Wagon, that had GM's name on the seat belts.
I don't see a problem with the badges. But i'm sure alot of people will be removing them.
jkhd03cav wrote:I don't see a problem with the badges. But i'm sure alot of people will be removing them.
The vast majority of people never remove badges of any kind. Just look around and see how many people are still driving aroudn with their dealer license plate frames. The people that remove badges are in the minority... a VERY small minority.
"Only two things are infinite, the universe and human stupidity, and I'm not sure about
the former." - Albert Einstein
I can't wait to see a GM badge on a Saab.
I'm sure they're going to hate that..
Dark blue 2002 Z24, 2.4 Ltr.
Dave wrote:jkhd03cav wrote:I don't see a problem with the badges. But i'm sure alot of people will be removing them.
The vast majority of people never remove badges of any kind. Just look around and see how many people are still driving aroudn with their dealer license plate frames. The people that remove badges are in the minority... a VERY small minority.
I agree given the entire population you're very right. I had my dealer stickers and license plate frame taken off before I left the lot lol. But when I said alot of people will be removing them, i meant alot of the people that would be reading this website, and are in the "tuner croud".
Even though I took my Cavalier logo and the gray Chevrolet strip thingy off the back of my car, I think if that GM logo was on mine I'd keep it with pride lol. Plus the fact that it doesn't look like ass helps alot.
The badge doesn't look bad at all. It'd have to depend what kind of car it's on for me to decide to remove it or not.
gm should buy out subaru now
theL61 wrote:gm should buy out subaru now
They already own like 30 percent of them...
i think its 20
but that way they can put thier badge on it
hehe
my 70 impala has the GM seat belts and fisher body logos on the rocker remeber those?
<img src="http://geocities.com/jimmythekid1/gecat.jpg">
Mr.Goodwrench-G.T. wrote:I know I will put one on.
Now would that be considered "rice?" 
na your not mis badging!
and yea my dad use to have a carpice like that, and the chrome seat belt things that had the GM symbol and what not....i think it was a 79
every car we had until the minivan was a gm
jimmythekid1 wrote:my 70 impala has the GM seat belts and fisher body logos on the rocker remeber those?
Man I love those cars..................My 79 Impala looks just like that except it's primered black.Wanna sell yours???
I ain't callin u a gold digga,but you ain't messin wit a broke cracka
