October 30 - November 2, 2012
Las Vegas, NV
Chevrolet Performance Takes Many Forms at SEMA Show
Expanded ‘Shop Talk’ Displays, Malibu Turbo Performance Concept featured
DETROIT – From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show its broadest-ever range of performance and personalization choices at the 2012 SEMA Show. The annual automotive aftermarket extravaganza kicks off Oct. 30.
Last week, Chevrolet previewed a squadron of small-car concepts debuting at the event, while performance-oriented visions of the new Malibu Turbo and the forthcoming 2014 Impala will also be on hand. Chevy’s display wouldn’t be complete without a few Corvette and Camaro concepts, but their details are being kept under wraps until the show opens.
“At Chevrolet, performance comes in many different forms that appeal to many different customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president of Chevrolet marketing. “We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles.”
Chevrolet is taking its popular Shop Talk garage experience display to a higher level this year, too. Building on the success of the engine-building demonstrations last year, the new Shop Talk display will offer four “bays” of activities:
“Chevrolet Performance is the direct line from the factory for performance and personalization parts and the SEMA Show gives us the chance to show everything our engineers have been working on,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “From Sonic to Cruze, to Camaro, Corvette and Silverado, we offer more parts and accessories than anyone in the aftermarket.”
Chevrolet Performance’s range includes E-Rod emissions-compliant crate engines, which have received Executive Order numbers from California Air Resources Board – making them legal for installation in more than 20 million pre-1996 vehicles in California.
Malibu Turbo Performance Concept
With its new 2.0L turbocharged engine producing 20 pounds of boost – to generate 259 horsepower – the 2013 Malibu Turbo can sprint from 0 to 60 mph in 6.3 seconds and reach a top speed of 155 mph. That makes it the fastest Malibu ever from Chevrolet.
Designers and engineers gave the Malibu Turbo Performance Concept an aggressive edge, with a blend of high-performance and upscale appointments inside and out, wrapping them in Berlin Blue Tricoat exterior paint and a Jet Black/Navy Blue interior. It’s only a vision of where the Malibu Turbo production model could go, but those designers and engineers will be listening to the reaction it elicits in Vegas. The concept’s unique elements include:
Complementing the turbocharged powertrain is a Chevrolet Performance concept HiPer Strut front suspension and rear springs, concept six-piston front brake calipers used with two-piece cross-drilled rotors and a concept cold-air intake system to help the force-inducted engine draw cooler, denser air, which can help it make more power.
2014 Impala Concept
The all-new 2014 Impala – Chevrolet’s flagship full-size sedan – was redesigned to deliver greater style, refinement and technology. A personalized vision of the new Impala will be shown at the SEMA Show, featuring a red exterior and black leather interior along with Black Ice-tinted chrome accents, refinished exterior trim and refinished 20-inch wheels.
The Impala goes on sale in early 2013 as the 10th generation of one of the industry’s most enduring – and popular – nameplates. Production highlights include:
Impala was America’s best-selling full-size sedan in 2011 with sales of more than 171,000, which earned it a place among the year’s 10 best-selling cars overall, along with Chevrolet Malibu and Cruze.
Chevrolet explores the wilder side of its mini, small and compact cars at the SEMA Show this year, with a stable of stylized Spark, Sonic and Cruze concepts. The cars demonstrate the possibilities for customers who want a more personalized driving experience. They include: