March 16, 1999
YEAR 2000 CHEVY CAVALIER -- STRATEGICALLY IMPORTANT YOUNG AND FEMALE BUYERS COMPRISE BUYER BASE
DALLAS, TX -- Chevrolet's compact Cavalier is strategically important to Chevrolet -- and to General Motors -- due to its high popularity with certain buyer segments and the loyalty of Cavalier owners to GM.
Part of Cavalier's strategic mission is to attract young, first-time new vehicle buyers, and make them happy enough to stay with Cavalier or with General Motors. Cavalier has succeeded in attracting 40 percent of Cavalier buyers as first-time new vehicle buyers, the highest percentage of such customers among all GM vehicles.
Chevrolet also reaches out to female drivers with Cavalier. Nearly 70 percent of Cavalier buyers are women, and safety is generally an important consideration when they're shopping for a new vehicle. Cavalier meets that need with several standard safety features: four-wheel, antilock brakes; dual air bags; Daytime Running Lamps; reinforced safety-cage construction; child security rear-door locks (sedans); adjustable upper safety belt anchors (sedans); rear child comfort guides; safety belt cinch capability for child safety seats; and power window lockout (sedans).
Satisfying these young and female buyers with Cavalier is important in keeping those buyers within the GM vehicle family when they shop for their next vehicle. Cavalier has been very successful, retaining 70 percent of its buyers who buy other GM vehicles after they leave Cavalier.
Cavalier is not just another compact car; it's a compact car with a broader strategic mission.