Chevrolet Develops Five Cavalier Concepts Aimed at Youth Market

Cavalier has long been GMís best-selling passenger car, with more than 236,800 units purchased in 2000. Targeted at the youthful 18-25 market, a group that tends to personalize and accessorize their vehicles, a new family of customized Cavaliers debuts at the 2001 Specialty Equipment Market Association (SEMA) show. All five show-vehicles use GMís 2.2-liter Ecotec engine, yet each has been modified to meet the special requirements of the market it serves.

Meeting the needs of the youthful, entry-level customer has always been a challenge, no matter what the product. This group defies conventional labels, but has established that it is brand-savvy, safety and quality conscious, technology-minded, individualistic, imaginative and expressive. To satisfy their high expectations, automakers need to develop a variety of specialized, high-quality products that are affordable, functional, safe, and can be personalized. With this in mind, Chevrolet has created the Maui 155, the Z24R 180, the 220 Sport Turbo Coupe, the 263 Super Sport and the 425 Drag car. This quintet of Cavaliers delivers on all fronts, demonstrating the vast potential of Chevroletís best seller.