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Chevrolet-
Kill- Impala
Would NEVER happen. Impala = rental fleet, police, taxi & business fleet purchases. GM would still make a decent profit from bulk sales.
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Chevrolet-
Maybe - Vans
Less likely to happen than killing the Impala. Vans = Industrial sales.
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Chevrolet-
Keep-Cobalt, Aveo
IMO, they should keep one or the other.
What is 75% of the motivation for buying a Cobalt? Cheap car that's good on gas. 20% buy it because it offers a bigger 4-door than the Aveo, 5% buy it for "sportiness".
What is 100% of the motivation for buying an Aveo? Cheap car that's good on gas. 75% of the people that would buy a Cobalt would likely consider the Aveo if the Cobalt wasn't available. For the other 20%? Make a cheap, stripped down Malibu sedan. The 5% that want sport? This way to the Pontiac dealer.....
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Cadillac
Kill-Escalade
Rick Waggoner would rather face castration via Richard Simmons' teeth. Big SUVs will still be around, but they won't be the #1 option for family hauling anymore. And as long as they're cranking out Suburbans, they'll be slapping some bling-blang on them and calling them a Cadillac.......and cranking the profit margin 20% in the process.
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Cadillac
Maybe - DTS
It'll be dead in 5 years anyway....along with most of its current target market.
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Hummer
Keep-Nothing
Preach on, brotha.
Well, unless they wanted to go back to the way they were before. 15 dealerships across the country, offering the H1 with only one option....gas or diesel.
The biggest thing GM needs to do (for North America anyway) is define their products and kill off at least one "marque". The only clear product differentiation they have is that Cadillac is at the top, representing performance-oriented luxury, and that Chevrolet is at the bottom, representing value. Pontiac, Buick, Saturn and Saab are all kinda-sporty, kinda-luxury, kinda-value.....and a whole lot of nothing at the same time. Saturn is supposed to be a value brand, but presents vehicles that are equal in terms of sport to Pontiac (Aura/G6), but their most value minded car is more luxurious (in a relative sense) to Chevrolet's (Astra/Aveo). Same case with Buick. Buick in North America is where Oldsmobile was 10 years ago. Not as luxurious as Cadillac, not as sporty as Pontiac, not as economical as Saturn/Chevrolet.
GM should exist on 4 levels:
Chevrolet - basic, value-minded transportation/industrial. Product line - Aveo, Malibu, Impala, Equinox, Colorado, C/K Trucks, Big Vans, Suburban or Tahoe (both aren't needed)
Buick - "middle class" transportation. Product line - Saturn Aura, Lucerne, Saturn Vue, Enclave
Pontiac - performance. Product Line - Saturn Astra w/Cobalt SS-eque model, G6, G8, Solstice
Cadillac - performance luxury. Product Line - CTS, STS, XLR, Escalade
And no, I didn't forget; the Corvette isn't under the Chevrolet brand. Make it it's own project; hell, it is anyway. They're built in one plant to their own design specs and likely to its own budget. Make it available at select dealers across the country.
If you want it in terms of segments (in ascending order within category):
Compact
Aveo
Astra
Mid-Size
Malibu
Aura
G6
CTS
Full Size
Impala
Lucerne
G8
STS
Compact Crossover
Equinox
Vue
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Big Crossover
Enclave
Big SUV
Suburban
Escalade
Roadster
Solstice
XLR
Company Halo
The "General Motors" Corvette
The Saturn and Pontiac name could be interchanged. I don't know if today or tomorrow's car buyer puts more stock in "Pontiac" or "Saturn".
Clear, precise defined products with minimal overlapping products; the only platform reproduced all 4 times is the mid-size car, which should be the bread and butter of a modern automaker anyway (Camry/Accord/Altima, etc).
1989 Z24 Convertible - Dust Covered
2006 tC - Dust Covered, but driven more