DETROIT - Chevrolet Motor Division will name its all-new small car Cobalt, Mary Larson, marketing director for Cavalier and Cobalt, announced today.
"We think Cobalt - a word associated with power, strength and dependability - is a great fit for our new small car," said Larson. "Cobalt will feature a clean, contemporary design, a spacious interior and excellent dynamic performance. Our dealers and customers will be thrilled with Chevrolet's newest small car." Cobalt will be part of a new small car lineup at Chevrolet. Cobalt will compete in the premium small car market against imports like the Toyota Corolla and Honda Civic. The recently announced Chevrolet Aveo will compete in the entry-level small car market.
"A large part of the small car segment is made up of consumers who want the size and efficiency of a small car, but also want a car with desirable features, better performance and a more upscale package," Larson explained. "Cobalt will deliver all of this."
The Cobalt will be introduced as a 2005 model. Cobalt will be built at GM's Lordstown, Ohio, assembly center.